According to GM Design UK, when it comes to male grooming habits, there’s definitely been a shift in attitude over the years. Gone are the days when guys would just roll out of bed, hop into the shower, and be out the door in 5 minutes. Now, they rock a skin care routine that would probably give the average female a run for her money.
With 52% of male consumers considering their appearance to be either important or very important, the male grooming market is rapidly evolving, with cosmetic sales predicted to reach a staggering €121 million by 2018. Brands have recognised the growing market and the need for male-specific products that allow customers to feel comfortable in the beauty aisle. Despite male grooming being socially accepted, it’s still important for it to be considered a masculine activity
Due to demand, we have extended upon our traditional offering of I2PL Hair Removal for men, to now include a full bouquet of customised skincare, anti-ageing body contouring treatments for guys who love to groom. Here are our top 5 treatments that men in Cape Town can't seem to get enough of:
1. Male Permanent IPL Hair Removal treatments.
Our male clients remove unwanted body hair from areas such as the back, neck, chest, arms, legs, stomach, buttocks, face, or shoulders. Check out the areas currently on special at Legs eleven in our SMOOTH FOR MEN promotion and SAVE up to 25% on 6 session courses! Ladies, if you refer the man in your life you will also receive R100 off a treatment of your choice at Legs eleven. T’s and C’s apply. Click here for more information about IPL hair removal for men.
2. Lamelle Skin Peels,
Our skin peels are LOVED by the team at GQ Magazine, read their review here. This is an awesome option for men with coarse skin damaged by the sun, skin that is ageing prematurely or acne sufferers. We also suggest men get onto the Lamelle Nourish range to protect and the repair DNA damage to the skin.
3. Anti-wrinkle injections - "Brotox" or Botox for men!
Dr Kim Prescott and Dr Marianne Kuhn follow a more conservative approach with Botox treatments to ensure a very natural look when softening frown lines or opening up the eyes by reducing crows feet. Click here for more information about anti-wrinkle injections and the other medical aesthetic treatments offered at Legs eleven
4. Endermologie Lipomassage treatments on the Torso and Love Handles. If you answer yes to any of the below, you’re an ideal candidate for Lipomassage!
- Do you have love handles?
- Do you store stubborn fat, despite a healthy lifestyle?
- Are you losing weight, and you want to sculpt your body?
- Have you lost weight, and you want to keep your skin firm and elastic?
For more information about these treatments click here.
5. Legs eleven’s Eat Fit Firm Programme.
This comprehensive Doctor supervised eating plan and coached weight loss programme regime is ideal for men who want to beat the boep and get into shape the healthy way! Read about this here.So as you can see, the Male Grooming market is definitely a category in its own right. No longer do males borrow products from their female relatives or show little interest in their appearance, most seem to be embracing grooming trends and the specific treatments and products that are available to them!